Brand communication language for India's biggest music festival - Bacardi NH7 Weekender 2017. The design language was extended for print design, social media and advertising including branding, posters, outdoors, entry wristbands, signages at the festival, collaterals, merchandise design, emailers, etc.

The festival travelled to two major destinations : Meghalaya and Pune, also in nine other cities as express editions: Jaipur, Bangalore, Puducherry, Indore, Kochi, Goa, Mysore, Hyderabad and Kolkata in the span of four months.