WORLDTAG

Worldtag is a unique concept chair company which brings together ergonomic seating and graphic art by launching a series of fashionable chairs. These are ready to assemble chairs and you can change look of the chair by changing its mesh back.

We did a graphic, illustrative and typographic series of mesh back designs for the chair which automatically separates them from a boring office chair category and looks like an exclusive home decor product.  We focused on modern compositions while designing, which makes it an interesting, fashionable chair and suits the environment of a modern home or office space. The same look and feel is extended into stationery, collaterals, packaging design and a website.